1. bookVolume 13 (2021): Issue 3 (December 2021)
Journal Details
License
Format
Journal
eISSN
2068-2956
First Published
16 Jul 2014
Publication timeframe
3 times per year
Languages
English, German
access type Open Access

Metaphors of Globalization

Published Online: 30 Dec 2021
Page range: 94 - 102
Journal Details
License
Format
Journal
eISSN
2068-2956
First Published
16 Jul 2014
Publication timeframe
3 times per year
Languages
English, German
Abstract

The organization and function of human society in the global economy is, in the current discourse, part of epistemology, developed on the broader link of social sciences with scientific creativity and artistic imagination. The “chaotic” synergy of globalization has developed on a conceptual network where the logic of conceptual metaphor and cognitive scenario are integrative and circular. It is this assertion we start from in the research on the interdisciplinary character of the metaphor of globalization, with special attention paid to the metaphors of the organic, of space, of movement (the spiral formula, the loop, centre-periphery, the metaphor of the nebula, man as a sum, etc.). The research method (contrastive, functional, analytical) has in view the interdisciplinary and dynamic character of metaphors that highlight the conceptual system beyond the research. The conclusion of the study is that the role of interdisciplinary metaphors is to fuse with the text and arguments of an entire conceptual system it generates.

Keywords

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