1. bookVolume 72 (2021): Issue 2 (December 2021)
    NLP, Corpus Linguistics and Interdisciplinarity
Journal Details
License
Format
Journal
eISSN
1338-4287
First Published
05 Mar 2010
Publication timeframe
2 times per year
Languages
English
access type Open Access

Key Words and Political Parties in the 2020 Pre-Election Campaign on Facebook

Published Online: 30 Dec 2021
Page range: 679 - 689
Journal Details
License
Format
Journal
eISSN
1338-4287
First Published
05 Mar 2010
Publication timeframe
2 times per year
Languages
English
Abstract

The research paper analyses key words found in pre-election communication of electorally successful political parties, based on which the main communication differences among those parties and the specifics of pre-election communication, as well as the pre-election discourse as a whole, are identified. Research material consists of political parties’ microblogs published on individual political parties’ Facebook profiles in the period from January 1, 2020 to February 28, 2020, with a reference corpus formed by the total of these microblogs. The analysis showed professionalization of political communication, the use of new, but also traditional ways of interaction with the electorate, pre-election communication based on the presentation of candidates, offensive and combative tone of the most successful parties, self-presentation, hints of persuasive and manipulative techniques, topic points of electoral programmes, but also thematic neutrality and non-specificity that suggest smaller electoral success.

Keywords

[1] Rašová, D. (2013). Pragmatika jazykových javov v masmediálnej komunikácii. Kontrastívna štúdia na materiáli v slovenčine a v nemčine. Kraków: Spolok Slovákov v Poľku, 170 p. Search in Google Scholar

[2] Štefančík, R., and Dulebová, I. (2017). Jazyk a politika. Jazyk politiky v konfliktnej štruktúre spoločnosti. Bratislava: Ekonóm, 193 p. Search in Google Scholar

[3] Jaworowicz, P. (2016). Wideokomunikowanie polityczne w Internecie. Youtube i polskie partie polityczne w latach 2011–2014. Warszawa: Difin, 223 p. Search in Google Scholar

[4] McQuil, D. (2007). Úvod do teorie masové komunikace. Praha: Portál, 447 p. Search in Google Scholar

[5] Manovich, L. (2001). The Language of New Media. Cambridge/London: The MIT Press, 354 p. Search in Google Scholar

[6] Page, R., Barton, D., Unger, J. W., and Zappavigna, M. (2014). Researching Language and Social Media: A Student Guide. London/New York: Routledge, 202 p.10.4324/9781315771786 Search in Google Scholar

[7] Adolphs, S. (2006). Introducing Electronic Text Analysis: A Practical Guide for Language and Literary Studies. London/New York: Routledge, 159 p.10.4324/9780203087701 Search in Google Scholar

[8] Scott, M., and Tribble, Ch. (2006). Textual Patterns. Key Words and Corpus Analysis in Language Education. Amsterdam/Philadelphia: John Benjamins, 203 p.10.1075/scl.22 Search in Google Scholar

[9] Cvrček, V. (2017). Klíčové slovo. In CzechEncy – Nový encyklopedický slovník češtiny. Accessible at: https://www.czechency.org/slovnik/KLÍČOVÉ SLOVO. Search in Google Scholar

[10] Cvrček, V., and Vondřička, P. (2013). KWords. Praha: ÚČNK. Accessible at: http://kwords.korpus.cz. Search in Google Scholar

[11] Patráš, V. (2009). Sociolingvistické aspekty electronicky podmienenej komunikácie. Karviná: Slezská univerzita v Opavě, 297 p. Search in Google Scholar

[12] Populism. (2021). In Oxford Dictionaries. Accesseible at: https://www.lexico.com/definition/populism. Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo