1. bookVolume 19 (2018): Issue 3 (September 2018)
Journal Details
License
Format
Journal
First Published
20 Mar 2000
Publication timeframe
4 times per year
Languages
English
access type Open Access

A Decision Tree Approach for Achieving High Customer Satisfaction at Urban Interchanges

Published Online: 26 Jun 2018
Page range: 194 - 202
Journal Details
License
Format
Journal
First Published
20 Mar 2000
Publication timeframe
4 times per year
Languages
English

This paper introduces a decision tree approach, which can be used for the assessment of the design, operation and services provided at urban transport interchanges. Realizing a customer satisfaction survey, feedback was received from 239 users of the Riga International Coach Terminal on crucial attributes, including: travel information, wayfinding information, time and movement, access, comfort and convenience, station attractiveness, safety and security, emergency situation handling and overall satisfaction. Findings revealed the most significant parameters that need to be addressed in order to increase users’ satisfaction, which can gradually improve the overall attractiveness of the terminal and the efficient provision of its services.

Keywords

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