rss_2.0Social Communication FeedSciendo RSS Feed for Social Communication Communication 's Cover Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts<abstract> <title style='display:none'>Abstract</title> <p>This paper focuses on analysing the specific attributes and applications of content marketing in social media. Through an engaging and targeted content strategy using the “personas”, this kind of marketing creates an engaged and motivated audience both in the commercial and non-commercial environment. The social networks are an appropriate environment and a tool for distributing and promoting content, including arts. The aim of our research was to use an online questionnaire to describe the behaviour of Generation Y (25-40 years) when using online content and identify their preferences. We also characterize the current state and future direction of content marketing in the Slovak conditions and the possibility of its use in the realm of arts.</p> </abstract>ARTICLE2021-04-18T00:00:00.000+00:00Did Polish Nationwide Catholic Weekly Newspapers Support Andrzej Duda in the Presidential Campaign in 2020? A Case Study<abstract> <title style='display:none'>Abstract</title> <p>The aim of the article was to determine the degree of political involvement of the most important representatives of the Polish Catholic press, i.e. “Gość Niedzielny”, “Niedziela”, “Idziemy”, and “Przewodnik Katolicki” in the 2020 presidential campaign in Poland. The periodicals took into account the important context of the campaign, i.e. the coronavirus pandemic, the lockdown and its social and political consequences, as well as the problem of polarisation of the Polish political scene. “Gość Niedzielny”, “Niedziela” and “Idziemy” gave clear support to Andrzej Duda. The political involvement of the above press titles should be assessed as going beyond Catholic social science. “Przewodnik Katolicki” was the only one to point out both the strengths and weaknesses of the incumbent’s programme and political activity.</p> </abstract>ARTICLE2021-06-28T00:00:00.000+00:00Platforms of Discourse Bridging Conflicting Cultural Realities<abstract> <title style='display:none'>Abstract</title> <p>Conflict is rooted in diverse sources of reality and language cannot alone solve conflicts. It is necessary to know the party’s grammar and ways of discourse. There cannot be compromise without understanding each parties’ reality truths and the rules of discourse relating to the platform of reality with these embedded truths. This work of theory posits that multiple platforms of discourse, each with differing rules, underpins every type of human interaction, political polarization, cultural and ideological clash, and all international relations including that of war. This understanding leads to an engagement strategy for compromise and agreement between the seemingly irreconcilable.</p> </abstract>ARTICLE2021-04-18T00:00:00.000+00:00Polish Internet Language – Selected Forms<abstract> <title style='display:none'>Abstract</title> <p>One of the most interesting phenomena observed in the Polish language today is the unquestionable, non-rigorous ability of the language to adapt to the latest social trends like the development. This article provides an overview of the selected most network communication’ important forms of linguistic expression of contemporary Internet Polish language in the communicative aspect. The basic formations and structures used by Internet users are characterized and the current state of the Polish language of online communication is presented, paying attention to the less and less noticeable disproportions between communication in the Internet space and traditional interpersonal communication. The excerpted forms, based on the well-known and completely new abstract units of the dictionary system, allowed a synthetic analysis of an interesting linguistic and communicative phenomenon, which is the marriage of both traditional and new-fangled structures of the Polish language with modern and flexible forms of digital network communication.</p> </abstract>ARTICLE2021-07-05T00:00:00.000+00:00Media Relations in Polish Police – Rules and Tools of Social Communication Empirical Research Results<abstract> <title style='display:none'>Abstract</title> <p>The existence of press offices in public administration, in uniformed forces, is not a new phenomenon– even in Poland. This profession did not appear in the nineties as it may have seemed, but had been present much earlier. The fact is that after the political transformation in 1989, it became less propaganda orientated and leant towards public relations. Nowadays, almost every uniform service has a smaller or bigger structure of media-related officers, who are capable of using strategies, tools and techniques from the field of social communication for the fulfilment of various goals. The Polish Police force is a service which was the first that started developing press services and built a system for managing media relations effects. Specific operation of uniform press services which is described in the article was based upon the internal police data and field research based on a research project “Marketing communication of uniformed forces in Poland”.</p> </abstract>ARTICLE2021-06-28T00:00:00.000+00:00Exploring Political Parties on Facebook: Literature Review of the Two Main Political Parties in Ghana<abstract> <title style='display:none'>Abstract</title> <p>Ghana currently has over 25 registered political parties. The two key political parties in Ghana are the New Patriotic Party (NPP) and National Democratic Congress (NDC). Before the introduction of social media, especially Facebook, political parties in Ghana employed traditional communication strategies, such as TV, Radio, and News Papers, to execute political communication. However, since 2012 political parties in Ghana have deployed and relied heavily on social media platforms, particularly Facebook, as a political communication tool to disseminate their political manifestoes to the electorates in order to clinch political power.</p> <p>This article adopted a purely descriptive approach with an emphasis on document analysis to review relevant information and literature for the study. Hence literature is sourced from secondary sources like a pool of online libraries, political party’s websites/Facebook pages, and other scholarly research related to the subject under investigation. The objective of this paper is to carefully explore political parties on Facebook, emphasizing the two main Political parties in Ghana, thus the New Patriotic Party (NPP) and National Democratic Congress (NDC).</p> </abstract>ARTICLE2021-06-18T00:00:00.000+00:00Lowbrows as Rebels: Under What Circumstances a “Low” Musical Genre Can Change its Cultural Value? The Case of Disco Polo and Populism in Poland<abstract><title style='display:none'>Abstract</title><p>The sociology of culture and the sociology of valuation and evaluation are closely related (Lamont 2012). In both cases, social hierarchies are the primary, fundamental focal point. Usually, sociologists of culture show what the necessary conditions for building social boundaries in a given historical context are (see e.g. Bourdieu, 1984; Ang, 1985; Ikegami, 2005). The main aim of this paper, however, is to present how lowbrow aesthetics can resist fierce social critique and how social stigma related to “low” tastes can be reversed. I focus on “disco polo” – a genre of simple dance music that became popular in the early 1990s, almost disappeared in 2010s, and recently came back all of the sudden. Disco polo (henceforth: DP) formed an entire aesthetics style, comprising not only music and a kitschy (thus stigmatized and ridiculed) style of videos, but also androcentric values behind the lyrics, a specific way of dressing – with prominent status signifiers such as golden chains or sport cars. Although the empirical material comes from Poland, the core issue is far more generally applicable: the rehabilitation of the lowermost (from the point of view of Bourdieusian dominant classes) kitschy tastes (Kulka 1996; Ward 1996), which is very different from camp sensibility (Sontag 2018). How can lowbrow consumers resist symbolic oppression and derive pleasure from culturally sanctioned “shameful” objects? Focusing on the historical example of this typically Polish music genre, I will show under what circumstances the open rejection of legitimate tastes and admiration of low tastes is possible.</p></abstract>ARTICLE2021-01-27T00:00:00.000+00:00Transforming News Journalism from Newspapers into Online Media Outlets in Kosovo<abstract><title style='display:none'>Abstract</title><p>The development trend of online journalism in Kosovo continues with great strides in relation to newspaper journalism. Some newspapers are continuing to survive and still on market despite the decline of readers as part of a worldwide trend of readers moving to online platforms. This study will analyze the content of journalistic texts in newspapers and online media, measuring their core values. This study is about the transformation, namely the change of journalism standards from traditional media (newspapers) to online media. Journalism theorists argue that the standards of journalism should be the same in newspapers and online media. But the practice in Kosovo is completely different. The main hypothesis of this study is that professional standards in online journalism in Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalism in writing and reporting. To test these two hypotheses, texts from two newspapers and two online media shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore” newspapers, and their online versions, “zë” and “”.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00Travel Anthropology in the Literary Reportages<abstract><title style='display:none'>Abstract</title><p>This article explores the relationship between travel anthropology and the genre of literary re-portage. We scrutinized the theoretical foundations and genesis of travel anthropology, outlined its basic principles, and explored its connections to other disciplines. We also examined the phenomenon of literary reportage, its peculiarities, and principles both at the level of thematization and the level of narrative and compositional structure. According to our research, the methods of travel anthropology used by contemporary authors include fieldwork, participant observation, in-depth interviews, and detail fixation.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00Revaluation of the Proxemics Code in Mediatized Communication<abstract><title style='display:none'>Abstract</title><p>Technological progress in the field of media and communication as well as the dynamics of development of modern communication tools pose a challenge for studying the issue of space in communication and proxemics theory. The mediatisation of almost all aspects of human life is based on increasingly better communication tools that transform time-space relations in communication. Natural forms of interpersonal communication are increasingly being replaced by mediatized communication. Electronic communicators are becoming a kind of laboratory that modifies contexts, channels and codes of communication acts, especially in the proxemics field. Therefore, the purpose of our analyses is to show some aspects of these changes from the perspective of three basic proxemics categories: interpersonal distance, territoriality and space arrangement. In this way, we want to achieve the triple goal of our analysis: cognitive, research and practical. The cognitive goal is an attempt to show changes in the proxemics code in mediatized communication. The research goal is to describe the functioning of this code in electronic communication practice. However, the practical goal of our analyses is to point out the important rules for using proxemics in improving the quality of personality and efficiency of communication.</p></abstract>ARTICLE2020-07-23T00:00:00.000+00:00Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy<abstract><title style='display:none'>Abstract</title><p>This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.</p></abstract>ARTICLE2020-07-23T00:00:00.000+00:00Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges<abstract><title style='display:none'>Abstract</title><p>The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of large corporations. For the latter, this means a significant reputational challenge. In facing it, companies are improving their corporate social responsibility (CSR), corporate citizenship (CC) and public relations (PR) policies, and deploying new forms of strategic management and communication. One of them is the trend of management and social communication of companies’ social impact, bringing together the CSR, CC, PR and humanistic management approaches.</p></abstract>ARTICLE2020-06-20T00:00:00.000+00:00The Role of Media in Informing the Public and Public Administration Bodies About Illegal Financial Pyramids<abstract><title style='display:none'>Abstract</title><p>Nowadays the media and investigative journalists take full responsibility for revealing and reporting many irregularities and notifying them to the public via common media. This is very important because the financial losses of investors due to the bankruptcies of the pyramids are significant. This weakens the public confidence in public administration responsible for law in the state. The authors of this article mainly say about responsible unmasking of illegal financial pyramids through the media in the context of social communication. The article provides clear recommendations for the media how to distinguish between a pyramid scheme and MLM. Such recommendations could increase the practical significance of the author’s research for the readers and protect them from illegal investments.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00Communication Processes in a Project Implemented by a Public Institution<abstract><title style='display:none'>Abstract</title><p>The study aims at defining communication relations between a project team, a project manager and a wider project environment within a public institution. Individual in-depth interviews were chosen as the research method. On the basis of the collected material, five main issues related to the communication processes in the studied project were specified: a hierarchical structure, professional dependence, understanding of one’s mutual duties, relations between members of the project team and communication with the steering committee. On the basis of the findings, a scheme of project management in the studied public institution was identified. Communication and organizational weaknesses have been indicated, which may be eliminated or may not occur if they are spotted early on.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00Home Hospice – Understanding the Issue, Poles’ Attitudes Towards it and the State of Discourse in Media. Research Results<abstract><title style='display:none'>Abstract</title><p>The paper presents results of research related to familiarity and understanding of home hospice term and shows how the social media discourse of palliative care looks like. Answers and conclusions are crucial for palliative care organisations as their existence depends on donors financial support which engagement is strongly related to communication activities performed by those organisations.</p><p>In the paper there has been presented opinions about public discussion about terminally ill children and its potential need for being treated as a taboo. The data whether futile medical care should be performed whatever the cost is also shown in the paper. Researchers asked also who should be responsible for executing management of hospices in Poland. The main conclusions focus on the necessity to intensify communication activities, especially by the professionals.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00Information in Time Structure in the View of Carl Friedrich Von Weizsäcker<abstract><title style='display:none'>Abstract</title><p>Information in the structure of time according to Carl Friedrich von Weizsäcker. These analyzes relate to the temporal conditioning of information in the context of the information society. Our view of information is from the perspective of social communica-tion sciences and the media. This view is intended to show the essential, desirable characteristics of information, important for media communication. Our analyzes are intended to signal some aspects of information theory, thus showing selected elements of the semantic-pragmatic platform for understanding and describing information. In our analyzes, we refer to the rich literature of Carl Friedrich von Weizsäcker, in order to draw theoretical and practical conclusions synthesizing by analyzing the content of his texts. Our analyzes are not only an attempt to theoretical description of the specifics and functionality of information, but are intended to provide valuable tips for increasing the informativeness of information in the processes of social communication.</p></abstract>ARTICLE2021-01-27T00:00:00.000+00:00Basics of Intercultural Communication with the Arabic Community<abstract><title style='display:none'>Abstract</title><p>Intercultural communication is a mutual communicating of individuals or groups representing different cultures, which are used in a variety of ways to establish mutual relations. The aim of intercultural communication is to know the behavior, customs, ceremonies, and beliefs of the other cultures. Avoiding or a total lack of contacts with representatives of other cultures brings ignorance of the complexity of the social world and its wealth and can cause a culture shock, as well as the conflict of cultures. However, in order to properly carry out this kind of communication, it is necessary to know the basic building blocks for a particular social group, consisting of: history, oral tradition, language, beliefs and customs. It is also important noticing the differences between cultures. Intercultural dialogue naturally creates difficulties, since they meet in the representatives of different cultures. Acceptance of differences leads to developing proper coexistence societies, which is especially important in the current world.</p></abstract>ARTICLE2020-06-20T00:00:00.000+00:00Happy Or Not? Roots of Student Satisfaction in Class Sessions<abstract><title style='display:none'>Abstract</title><p>Businesses and organizations are turning to fast feedback devices that measure consumer satisfaction. These standalone devices often have four or five different smiley-face buttons that can quickly gauge consumer sentiment. These devices are becoming popular due to the short time commitment needed to provide feedback.</p><p>This instructor has piloted the use of a smiley-face survey tool that is used at the end of each class session. Initial results suggest the role of the instructor may play a lesser role in student happiness for a given class. External factors, such as outside event or incoming GPA, appear to have a larger effect on class satisfaction. Data from classes and sample email exchanges will be presented. This type of fast feedback system has many potential benefits and low startup costs.</p></abstract>ARTICLE2020-03-12T00:00:00.000+00:00The Philosopher In The Newspaper: Serhiy Krymsky As A Public Intellectual<abstract><title style='display:none'>Abstract</title><p>Interactions of philosophical and journalistic spheres, mediatization of philosophy are main problems of this article. Author considers public philosophy of contemporary Ukrainian philosopher Serhiy Krymsky and determines a role of philosophical journalism in modern media discourse.</p></abstract>ARTICLE2015-12-23T00:00:00.000+00:00The Word That Enslaves Or The Word That Liberates?<abstract><title style='display:none'>Abstract</title><p>On the basis of summarizing the experience of global journalism author raises the problem of using of the Word to determine meanings of life, improvement of human, ensuring productive relations between nations and civilizations.</p></abstract>ARTICLE2015-12-23T00:00:00.000+00:00en-us-1