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CONSUMER

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Sciendo,
Details
First Published
Languages
English
Pages
127
Illustration
24
Copyright
©
Format
PDF
ISBN
9788366675247
First Published
18 Nov 2020
E-Pub
ISBN
9788366675247
First Published
18 Nov 2020
PaperBack
ISBN
9788366675230
First Published
31 Dec 2021
Book Subjects
Architecture and Design, Design, Graphics, Communication, Cultural Studies, Genres and Media in Cultural Studies, Digital Media and Communication, Business and Economics, Business Management, Marketing, Sales, Customer Relations, Social Sciences, Communication Science, other
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.
Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors.
Sefer Darıcı PhD
Sivas Cumhuriyet University
sdarici@cumhuriyet.edu.tr
Details
First Published
Languages
English
Pages
127
Illustration
24
Copyright
©
Format
PDF
ISBN
9788366675247
First Published
18 Nov 2020
E-Pub
ISBN
9788366675247
First Published
18 Nov 2020
PaperBack
ISBN
9788366675230
First Published
31 Dec 2021
Book Subjects
Architecture and Design, Design, Graphics, Communication, Cultural Studies, Genres and Media in Cultural Studies, Digital Media and Communication, Business and Economics, Business Management, Marketing, Sales, Customer Relations, Social Sciences, Communication Science, other

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