[
Anderson Jr, W.T. and Cunningham, W.H. (1972), “The socially conscious consumer”, Journal of marketing, 36(3), pp.23-31.
]Search in Google Scholar
[
Bjørkquist, C. (2009). Stakeholder Influence in Higher Education: Old Ideas in New Bottles? (Doctoral dissertation, Karlstads universitet).
]Search in Google Scholar
[
Clarkson, M.B.E. (1995), “A Stakeholder Framework for Analysing and Evaluating Corporate Social Performance. Acad. Manag. Rev. 1995”, Sustainability, 92-117.
]Search in Google Scholar
[
Fisk, G. (1973), “Criteria for a theory of responsible consumption”, Journal of marketing, 37(2), pp. 24-31.
]Search in Google Scholar
[
Francová, E. (2003). Marketing ve školství. Olomouc: Univerzita Palackého v Olomouci.
]Search in Google Scholar
[
Holubová, R. (2017) Společenská odpovědnost všude kolem nás. Opravdu? Ipsos.com [online]. IPSOS, [cit. 2021-03-17]. Dostupné z: https://www.ipsos.com/cs-cz/spolecenska-odpovednost-vsude-kolem-nas-opravdu
]Search in Google Scholar
[
Kezar, A., & Lester, J. (2009). Organizing higher education for collaboration: A guide for campus leaders. San Francisco, CA: Jossey-Bass.
]Search in Google Scholar
[
Kouatli, I. (2019). The contemporary definition of university social responsibility with quantifiable sustainability. Social responsibility journal.
]Search in Google Scholar
[
Maignan,I.; Ferrell, O.C. (2004), “Corporate Social Responsibility and Marketing: An Integrative Framework”, J.Acad. Mark. Sci., 32, 3–19.
]Search in Google Scholar
[
Matten, D. and Moon, J. (2004), “Corporate social responsibility education in Europe”, Journal of Business Ethics, Vol. 54 No. 4, pp. 323-337
]Search in Google Scholar
[
Matlay, H. (2011). Developing enterprising graduates: Stakeholder involvement, investment and expectations of entrepreneurship education. In ICSB World Conference Proceedings (p. 1). International Council for Small Business (ICSB).
]Search in Google Scholar
[
Mcguire, J.B.; Sundgren, A.; Schneeweis, T. (1988), “Corporate Social Responsibility and Firm Financial Performance”, Acad. Manag. J., 31, 854–872.
]Search in Google Scholar
[
Meloun, M., & Militký, J. (2011). Statistical data analysis: A practical guide. Woodhead Publishing Limited.
]Search in Google Scholar
[
Mirvis, P. (2012), “Employee Engagement and CSR: Transactional, Relational, and Developmental Approaches”, California Management Review. ISSN 0008-1256, eISSN 2162-8564.
]Search in Google Scholar
[
Olsen, J. P. (2007). The institutional dynamics of the European university. In University dynamics and European integration (pp. 25-54). Springer, Dordrecht.
]Search in Google Scholar
[
Peattie, K., and Collins, A. (2009), “Guest editorial: Perspectives on sustainable consumption”, International Journal of Consumer Studies, 33, 107–112.
]Search in Google Scholar
[
Sawasdikosol, S. (P.M.) (2009), Driving Universities’ Collaboration toward the New Era of Sustainable Social Responsibility University-Community Engagement Conference 2009 23-26 November, Penang.
]Search in Google Scholar
[
Světlík, J. (2009). Marketingové řízení školy. Wolters Kluwer Česká republika.
]Search in Google Scholar
[
Vasilescua, R., Barna, C., Epure, M. and Baicu, C. (2010), “Developing university social responsibility: a model for the challenges of the new civil society”, Procedia Social and Behavioral Sciences, Vol. 2 No. 2, pp. 4177-4182.
]Search in Google Scholar
[
Welford, R. (2004), “Corporate Social Responsibility in Europe and Asia Critical Elements and Best Practice”, J. Corp. Citizsh. 13, 31–47.
]Search in Google Scholar
