[Aaker, David A. 1996. Building Strong Brands. London: Free Press Business.]Search in Google Scholar
[Brooker, Will. 2012. Hunting the Dark Knight: Twenty-First Century Batman. London and New York: I. B. Tauris.10.5040/9780755697953]Search in Google Scholar
[Cartmell, Deborah and Imelda Whelehan, eds. 1999. Adaptations: From Text to Screen, Screen to Text. London and New York: Routledge.]Search in Google Scholar
[Elliott, Kamilla. 2003. Rethinking the Novel/Film Debate. Cambridge: Cambridge University Press.]Search in Google Scholar
[Grainge, Paul. 2008. Brand Hollywood: Selling Entertainment in a Global Media Age. London and New York: Routledge.]Search in Google Scholar
[Hutcheon, Linda. 2006. A Theory of Adaptation. New York: Routledge.10.4324/9780203957721]Search in Google Scholar
[Johnson, Derek. 2009. Franchising Media Worlds: Content Networks and the Collaborative Production of Culture. Diss. U of Wisconsin-Madison. ]Search in Google Scholar
[Leitch, Thomas M. 2003. Twelve Fallacies in Contemporary Adaptation Theory. Criticism vol. 45 no. 2 (Spring):149-171. http://muse.jhu.edu/journals/crt/summary/v045/45.2leitch.html Last accessed at 24. 09. 2014.10.1353/crt.2004.0001]Search in Google Scholar
[McHale, Brian. 1996. Postmodernist Fiction. London: Routledge. ]Search in Google Scholar
