<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Internet shopping is one of the main pillars of electronic commerce.According to the literature, the Internet Shopping Optimization Problem (ISOP)has been defined in order to optimize the global cost of online purchase, taking into account both the cost of products and shipping. In this study, it was decided to propose and analyze a very interesting, and really substantial, extension of the ISOP.Namely, trust factors were subjected to careful analysis from the customer point of view. The analysis is based on a specially prepared questionnaire, supplemented by the information from the literature and our own observations. Thus, it was possible to propose a definition of a new mathematical model of the problem, and to prove its affiliation to the class of strongly NP-hard problems. In addition, the heuristic algorithm is proposed, which can be used to solve the problem.</p></abstract>

Internet shopping is one of the main pillars of electronic commerce.According to the literature, the Internet Shopping Optimization Problem (ISOP)has been defined in order to optimize the global cost of online purchase, taking into account both the cost of products and shipping. In this study, it was decided to propose and analyze a very interesting, and really substantial, extension of the ISOP.Namely, trust factors were subjected to careful analysis from the customer point of view. The analysis is based on a specially prepared questionnaire, supplemented by the information from the literature and our own observations. Thus, it was possible to propose a definition of a new mathematical model of the problem, and to prove its affiliation to the class of strongly NP-hard problems. In addition, the heuristic algorithm is proposed, which can be used to solve the problem.

Trustworthy Online Shopping with Price Impact

Foundations of Computing and Decision Sciences

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Trustworthy Online Shopping with Price Impact"}

Internet shopping is one of the main pillars of electronic commerce.According to the literature, the Internet Shopping Optimization Problem (ISOP)has been...

Trustworthy Online Shopping with Price Impact

Published Online: Jun 16, 2017

Page range: 121 - 136

Received: Mar 02, 2017

Accepted: Apr 20, 2017

DOI: https://doi.org/10.1515/fcds-2017-0005

Keywords
Internet shopping, e-Commerce, Trust factor, Applications of combinatorial optimization

© by Jedrzej Musial

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Trustworthy Online Shopping with Price Impact

Published Online: Jun 16, 2017

Page range: 121 - 136

Received: Mar 02, 2017

Accepted: Apr 20, 2017

DOI: https://doi.org/10.1515/fcds-2017-0005

KeywordsInternet shopping, e-Commerce, Trust factor, Applications of combinatorial optimization

© by Jedrzej Musial

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Internet shopping, e-Commerce, Trust factor, Applications of combinatorial optimization