<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate photographs and texts from media by providing a few strategies as guidance. The approach adopted for this analytical research is inspired by Halliday and Matthiessen’s An Introduction to Functional Grammar (2004). Consequently, the objects in a photograph and words in a text function similarly conveying information to the audience, and additionally, involve a similar strategy of analysis. To sum up, these strategies are intended to improve the audience’s comprehension of decoding article meaning and journalist’s intention.</p>
</abstract>

This study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate photographs and texts from media by providing a few strategies as guidance. The approach adopted for this analytical research is inspired by Halliday and Matthiessen’s An Introduction to Functional Grammar (2004). Consequently, the objects in a photograph and words in a text function similarly conveying information to the audience, and additionally, involve a similar strategy of analysis. To sum up, these strategies are intended to improve the audience’s comprehension of decoding article meaning and journalist’s intention.

A Multimodal Discourse Analysis in Media

Romanian Journal of English Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"A Multimodal Discourse Analysis in Media"}

This study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate...

A Multimodal Discourse Analysis in Media

Published Online: Jan 05, 2021

Page range: 74 - 80

DOI: https://doi.org/10.1515/rjes-2020-0009

Keywords
Discourse Analysis, linguistics, multimodal, photograph

© 2020 Ion-Sorin Luca, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

A Multimodal Discourse Analysis in Media

Published Online: Jan 05, 2021

Page range: 74 - 80

DOI: https://doi.org/10.1515/rjes-2020-0009

KeywordsDiscourse Analysis, linguistics, multimodal, photograph

© 2020 Ion-Sorin Luca, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Discourse Analysis, linguistics, multimodal, photograph