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NIM Marketing Intelligence Review
Volume 10 (2018): Issue 2 (October 2018)
Open Access
IoT Stories: The Good, the Bad and the Freaky
Markus Giesler
Markus Giesler
and
Eileen Fischer
Eileen Fischer
| Oct 26, 2018
NIM Marketing Intelligence Review
Volume 10 (2018): Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
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Published Online:
Oct 26, 2018
Page range:
24 - 28
DOI:
https://doi.org/10.2478/gfkmir-2018-0014
Keywords
Customer Experience
,
IoT
,
Storytelling
,
Doppelgänger
© 2018 Markus Giesler, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.