Contingent Valuation of Built Cultural Heritage in a Small Town: Oraviţa (Romania)

The evaluation of the cultural heritage from the perspective of the optimal ways of use requires a complex analysis that must be related both to its multiple patrimonial values and to the economic value. In this context, the evaluation of cultural heritage is difficult due to its characteristics such as uniqueness, authenticity and irreversibility. The purpose of this study is to assess the value of non-use of cultural heritage buildings in a small Romanian town, Oraviţa. The evaluation was carried out using the contingent method that allowed to identify the perception of the local community on the cultural heritage and the concern regarding its conservation. The cultural objectives that the local population has selected, mentioning the desire to pay for their conservation, contribute to shaping the tourist attractiveness of Oraviţa.