Translationes
Jeux esthétiques de la traduction Éthique (s), techniques et pratiques traductionnelles / Translation: stakes and esthetic games Ethics, translation techniques and practices / Übersetzen: Implikation und ästhetische Spiele Ethos und Ethik, Technik und Praxis des Übersetzens / La traducción: retos y juegos estéticos Ética y éticas, técnicas y prácticas de traducción / La traduzione: finalità e giochi estetici Etica ed etiche, tecniche e prattiche della traduzione
About this article
Published Online: May 28, 2014
Page range: -
DOI: https://doi.org/10.2478/tran-2014-0028
Keywords
© 2014
This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
This article analyses the translation of pragmatic texts within the publishing industry. It hopes to shed light on an overlooked area of translation that students find disorientating. In this context, the text becomes perfectible raw material. It is further defined by its inscription within a layout which disrupts its linearity; both facts are going to influence the phrasing of the translation. Their author’s status is discussed because it leads to a reassessment of the notion of fidelity. This article ends with advice for inexperienced translators and with an invitation to go beyond the traditional dualities inherited from literary translation to grasp pragmatic translation.